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Deal of the Day

10 of the best deals from Amazon’s early Black Friday sale

The online megastore kicks off its holiday event on Nov. 17

Amazon’s big Black Friday sale is underway.

Agence France-Presse/Getty Image

If you’ve noticed the lead up to Black Friday keeps bringing deep discounts earlier and earlier, you’re not wrong. You can get started on most of your holiday gift list now before the Thanksgiving tryptophan haze: Amazon’s big Black Friday sale event begins today.?Notable early discounts include up to 60% off Amazon devices including the Amazon Fire TV Stick and brand new Echo Studio; and the best-selling 23andMe+ DNA Kit Premium Membership Bundle and iRobot Roomba.

The MarketWatch Picks team has put together this roundup of some of the best selling Amazon devices and bestsellers on deal (so far) to shop. Of course, you’ll need to be a Prime member to access some of the deepest discounts: new users can take advantage of the 30-day free trial (just remember to unsubscribe if you’re done after your free month, *wink wink*).

Check back at MarketWatch Picks on the Day itself for the very best Black Friday deals. Happy shopping, and as always, if you have any questions or want us to help you find a specific gift (and good deal) email [email protected].


23andMe+ DNA Kit Premium Membership Bundle


  • Premium 23andMe+ kit is marked down over $100 off
  • Includes DNA kit, relative finder, premium and pharmacogenetics reports and features added throughout the year
  • 4.7 out of 5 stars with more than 3,400 Amazon customer reviews

iRobot Roomba 694 Robot Vacuum


  • iRobot OS learns your cleaning routines, makes suggestions
  • 90 minute runtime
  • 3-stage cleaning system with edge-sweeping brush to handle corners
  • Automatically docks and recharges
  • Control remotely using iRobot Home app, voice assistant

High Power Car Vacuum Cleaner with LED Light


  • Compact mini vacuum designed for cars or trucks
  • 110W cleaning power, uses 12v aux outlet for power
  • Washable, top-of-the-line HEPA filter
Editor's pick

Beats Studio Pro Noise Cancelling Headphones


  • Bluetooth-enabled, lossless audio with active noise cancelling and transparency modes
  • Enhanced compatibility with both Apple and Android devices
  • Up to 40 hours total battery life

Deep savings on Amazon devices

Under $20

Amazon Fire TV Stick with Alexa Voice Remote


  • Fastest iteration ever
  • Stream TV in full HD from without cable or satellite with this Alexa-enabled voice control remote
  • Download and access streaming apps including YouTube TV, Amazon Prime, Netflix, Hulu, Disney+ and more
  • Comes with 6 free months of MGM+

Echo Studio


  • Amazon’s best-sounding smart speaker ever (hello audiophiles)
  • Dolby Atmos
  • Spacial audio processing technology
  • Alexa enabled

Blink Video Doorbell


  • Two-way audio, HD video, motion alerts
  • Works with Amazon Alexa
  • Two-year battery life; two AA lithium batteries included
  • 1080p HD camera

Echo Show 5 (3rd Gen, 2023 release)


  • New Echo Show with built-in camera, now cheaper than ever
  • Stream music, shows, podcasts and more; set timers and alarms with your voice, see calendar and weather, control your smart home and more
  • Stay connected with video calling
  • Works with other Amazon Echo products to control smart home functionality from every room in the house

Echo Dot (5th Gen, 2022 release)


  • Most recent iteration of the Amazon Echo Dot, now cheaper than ever
  • Play music, audiobooks, and podcasts, now with improved audio experience over previous models
  • Device pairing allows you to sync music and control smart home functionality from every room in the house
Under $150

Amazon Fire Max 11 Tablet


  • Amazon’s most powerful tablet with 11-inch screen display, 4 GB of memory, 14-hour battery life, 64 GB of storage
  • 8 megapixel camera
  • WiFi 6 equipped