Multiple high-profile companies have suspended advertising on X, the company formerly known as Twitter, following Elon Musk’s apparent endorsement of antisemitic conspiracy theories last week.
Musk posted to X, “you have said the actual truth,” in response to a post that claimed Jewish communities support “dialectical hatred against whites.” Musk and X CEO Linda Yaccarino followed the firestorm from Musk’s tweets with posts stating they are against antisemitism.
Over the past few months, some companies have also had their ads on X appear next to content favorable to Adolf Hitler and the Nazi Party, according to a study from Media Matters, a progressive watchdog organization.
Here’s a list of brands that have suspended advertising on the social-media platform since Nov. 16:
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the company said in a statement.
Comcast’s pause is particularly noteworthy as Yaccarino left NBCUniversal to join X earlier this year. Yaccarino was chair of global advertising and partnerships at NBCUniversal and was partially brought on to help boost advertisers’ relationship with X after Musk’s takeover.
Walt Disney Co.
Warner Bros. Discovery
Despite releasing its high-profile blockbuster movie “The Hunger Games: The Ballad of Songbird & Snakes,” a film that the studio would likely want to promote, Lions Gate
A company spokesperson told Variety it has “suspended advertising on X because of Elon Musk’s recent antisemitic tweet.”
A few days after his comments on X, Musk called the criticism of his tweets “bogus” and said some large advertisers are “the greatest oppressors of your right to free speech.”
The White House called Musk’s promotion of an antisemitic post “abhorrent.”
Musk bought Twitter for $44 billion in 2022, and said X was still in negative cash flow as recently as July due to a 50% drop in advertising.